It’s no secret that fast food is as bad for your brain as it is for your body. Well, researchers are now telling us that just looking at a fast-food restaurant or its associated icons—like that grinning little girl with the pigtails, or the ubiquitous golden arches—can put a serious damper on your spirits. REALLY!?! Yes!
Here’s why: The avowed mission of fast-food chains is to get you in the door and out again in a flash. So those big corporations spend millions of dollars quizzing focus groups and developing graphics, symbols, and architectural elements that convey a “Gotta hurry!” message to your subconscious mind. And boy, do they work—if you gotta hurry, then you gotta worry!
So what’s the solution if you’re driving through a commercial zone that’s riddled with fast-food symbols? Turn your radio to an oldies station and belt out the words to those old familiar songs. You’ll improve your mood, and before you know it, you’ll be out of brain-draining danger.
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